Strengthening Corporate Identity Through Digital Signage

For a leading dairy company in New Zealand, creating a professional and welcoming corporate environment is an important part of communicating its brand to customers and visitors.

Fonterra uses Horion commercial signage displays to bring digital content into its corporate environment, showcasing 4K promotional videos, corporate information and welcome messages.

By combining high-quality visual presentation with timely messaging, Horion helps create a more engaging first impression and provides a modern way for the company to communicate with visitors.

Making Every First Impression Count

The reception and visitor areas of a corporate environment are often the first point of contact between a company and its customers, partners and guests.

Traditional static signage can provide basic information, but it offers limited opportunities to communicate a company’s brand story and create an engaging visual experience.

Fonterra wanted to make better use of its corporate display environment to showcase its brand and communicate with visitors in a more dynamic way.

The Horion Solution

Horion commercial signage displays provide a high-quality digital platform for corporate communication and visual presentation.

4K Corporate Video

High-resolution 4K display helps bring corporate promotional videos and brand content to life.

The large-format screen provides an eye-catching platform for showcasing the company’s products, brand story and corporate communications, helping visitors gain a stronger visual impression of the company.

Dynamic Corporate Messaging

Beyond promotional videos, the displays can present welcome messages and other corporate information.

Content can be adapted according to different occasions, visitors and communication needs, allowing the company to create a more personalized reception experience.

A More Engaging Welcome

A digital welcome message provides a simple yet effective way to acknowledge visitors and create a sense of connection from the moment they enter the corporate environment.

Combined with high-quality visual content, Horion helps transform a conventional reception area into a more engaging brand communication space.

Turning Displays into Brand Touchpoints

Horion commercial signage helps Fonterra make better use of its physical environment as a channel for corporate communication.

From brand storytelling to visitor welcome messages, the display can support different communication scenarios throughout the visitor journey.

ShowcasePresent high-quality corporate and promotional content.

WelcomeDisplay personalized welcome messages for customers and visitors.

CommunicateShare corporate information and key messages through dynamic digital content.

ConnectCreate a more engaging environment that encourages a positive connection between the company and its visitors.

The Result

With Horion commercial signage displays, Fonterra can communicate its corporate identity through a combination of high-quality visual content and dynamic messaging.

4K promotional videos provide an impactful way to showcase the brand, while welcome messages create a more personalized experience for visitors.

Together, these applications help create a modern corporate environment where digital displays become more than screens — they become an important touchpoint between the company and its customers.

Key Benefits

01｜Elevate Brand Presentation4K digital content creates a professional and visually engaging corporate environment.

02｜Create a Strong First ImpressionWelcome messages help make visitors feel recognized and valued.

03｜Communicate DynamicallyReplace static signage with flexible digital content that can support different communication needs.

04｜Strengthen Visitor EngagementUse visual storytelling and personalized messaging to create a more memorable visitor experience.

A Smarter Way to Welcome and Connect

At Fonterra, Horion commercial signage displays help transform corporate spaces into dynamic communication environments — bringing together brand storytelling, high-quality visuals and personalized visitor engagement.

Key Applications

Corporate Signage · Brand Communication · 4K Video Display · Visitor Welcome · Reception Areas · Digital Corporate Communications

More Than a Display. A Corporate Brand Touchpoint.

With Horion commercial signage, every screen becomes an opportunity to communicate the brand, welcome visitors and create a stronger connection with the people who walk through the door.