Driving Smarter Collaboration with Horion Interactive Displays
Horion interactive flat panels have become an integral part of the daily office environment at Thai Mercedes-Benz Automotive Group, creating a more interactive and efficient way for teams to communicate, present ideas and collaborate.
From daily discussions and presentations to creative brainstorming and design selection, Horion helps employees share ideas freely and turn conversations into meaningful collaboration.
The Challenge
In a fast-paced automotive environment, effective collaboration is essential. Teams need to exchange ideas quickly, review visual content together and make decisions efficiently.
For creative and design teams in particular, traditional presentation methods can make it difficult to capture ideas, compare different concepts and involve everyone in the decision-making process.
The team was looking for a more interactive meeting experience that could support both everyday office communication and creative collaboration.
The Horion Solution
Horion provided an interactive collaboration platform that brings writing, presenting, discussion and decision-making together on a single display.
Interactive Communication
With the interactive display, team members can freely write, annotate and express their ideas directly on screen. This makes discussions more visual and engaging, helping teams communicate ideas more naturally.
Split-Screen Collaboration
The design team particularly values the split-screen display, which allows different content to be presented side by side.
Designers can compare multiple concepts, reference different materials and discuss ideas simultaneously, making design review sessions more efficient and intuitive.
Interactive Voting
The voting function provides an engaging way for teams to collect opinions and evaluate different design concepts.
During brainstorming and design selection sessions, team members can participate directly, making it easier to gather feedback and identify preferred proposals.
More Engaging Presentations
Horion transforms the display from a passive presentation screen into an interactive workspace. Presenters can explain ideas, annotate content and respond to feedback in real time, keeping everyone involved throughout the discussion.
Supporting the Design Process
For the Mercedes-Benz design team, Horion goes beyond everyday meetings.
During creative workshops, designers can display different vehicle design proposals, discuss visual details and compare concepts side by side. The interactive voting function then enables the team to collect feedback and support the selection process.
This creates a more collaborative workflow:
Brainstorm → Present → Compare → Discuss → Vote → Select
By bringing these steps together on one interactive display, Horion helps turn design discussions into a more visual, participatory and efficient experience.
The Result
With Horion interactive displays integrated into their daily workflow, Thai Mercedes-Benz Automotive Group can create a more engaging environment for communication and collaboration.
Teams can share ideas more freely, interact with content directly and involve more participants in discussions and decision-making.
For the design team, features such as split-screen display and interactive voting provide additional support for brainstorming, design review and concept selection.
Key Benefits
01｜Communicate FreelyInteractive writing and annotation make it easier for everyone to express and visualize their ideas.
02｜Compare Ideas Side by SideSplit-screen functionality enables teams to view and discuss multiple concepts at the same time.
03｜Engage EveryoneInteractive voting encourages participation and makes group feedback easier to collect.
04｜Accelerate Decision-MakingFrom brainstorming to design selection, Horion helps teams move discussions forward more efficiently.
One Display. More Ideas. Better Collaboration.
At Thai Mercedes-Benz Automotive Group, Horion is helping transform everyday meetings and creative sessions into more interactive collaborative experiences — giving teams a smarter way to communicate, create and make decisions together.
